THE PERFECT PACKAGE
I thought it could be helpful for my clients to do a deep dive into how to pick a branding package and what exactly is included. Not all designers offer a “design menu”, but I find it to be the most helpful for the clients that I work with and for my own process. For branding, I offer three main branding packages along with a menu of a la carte items. (I also have an illustration, web design, and creative direction menu, but for this blog post I am focusing on branding.) Within my branding menu, I have Petite, Full, and Premium options.
Here is a breakdown of what is included in each package:
Petite Branding Package
Brand Strategy
Mission, Values, Creative Direction
BRAND IDENTITY ELEMENTS
Color Palette, Typography, Mood Board
Visual Identity
1 Primary Logo
1 Secondary Logo
2-3 Logo Variations
Up to 3 Brand Marks & 2 Patterns
branding + strategy guidelines
Full Branding Package
Brand Strategy
Mission, Values, Creative Direction
BRAND IDENTITY ELEMENTS
Color Palette, Typography, Mood Board
Visual Identity
1 Primary Logo
1 Secondary Logo
3-4 Logo Variations
Up to 5 Brand Marks & 2 Patterns
2 Collateral Pieces
branding + strategy guidelines
Premium Branding Package
Brand Strategy
Mission, Values, Creative Direction
BRAND IDENTITY ELEMENTS
Color Palette, Typography, Mood Board
Visual Identity
1 Primary Logo
1 Secondary Logo
4-5 Logo Variations
Up to 6 Brand Marks & 4 Patterns
4 Collateral Pieces & Business Cards
Canva Organization + Upload
branding + strategy guidelines
The main differences are the amount of logos, patterns, marks, and collateral items. For digital smaller businesses, my petite package is perfect. I crafted the following packages for brands looking for a more rounded-out package and more collateral items. (see chart below).
Logo Variations come with each package. To learn more, you can read my full blog post on what they are and why you need them. For a little overview… logo variations refer to different versions of a logo design that have been created for various purposes such as different platforms, backgrounds, or contexts. These variations help to maintain consistency and recognition while allowing for flexibility in usage. These variations can enhance brand recognition by creating different logos that are tailored to specific platforms that a brand can use to enhance its recognition of its target audience. To the point, they make your brand less boring.
Here is what that looks like within my own branding:
Need more help deciding, here is a chart to help:
I allow a scale system with my packages, so at any time you can increase the package you pick. Also, the value is the same if you pick a package over a la carte items, I created these packages to make it easier for me and my clients, not to hoodwink anyone :)
