CUSTOM GIFS + DESIGN PROCESS

GiFs have become one of my favorite things to design. They are a fun way to add branding to IG stories, TikTok, and more! GIFs are a unique way to extend the reach of your brand into the hands of your customers.

Here is a glimpse into the process of custom GIFs and how I design them!

HOW I DESIGN A GIF

IDEAS + sketch // once a client contacts me or I am inspired to make gifs for my own brand, I create a sketch of the design. this is the fun part, figuring out colors, fonts, etc.

animation // this is when i figure out how to make each deisgn move. there are lots of options for this stage. each gif and client are different - the way your GIF moves is totally up to you!

finalize // after revisions and client approval I will send the final files and invoice. I can then help you set up your channel on giphy and make your gifs searchable!

GIFs can be used in lots of way! If you want to make your GIFs searchable on Instagram and other platforms. For this you have to apply for a channel through GIPHY. I am happy to help you with this stage of the process!

If you want to make some custom GIFs together, reach out via my contact page!

you can also find my GIFS by searching ‘esmcreative’ on Instagram and other platforms.