CONTENT CALENDAR + PLANNING PROCESS
how I set up my content every month + stick to a consistent posting schedule
Here’s how I plan my content at the beginning of every month. I start with the same blank monthly template (you can download a version for free here!). While the planning process is different for everyone and every industry, I hope that sharing my method will help you become more organized and help you stick to a consistent posting schedule to grow and sustain your business.
As I said above, I start with the blank template below.
Next, I add all the national holidays that would be relevant to my business and that I might want to create content for. Some of these include fun food holidays (like National Margarita Day) and national holidays like Valentine’s Day or Halloween. I use this website to find both national holidays as well as fun ones.
Here are some examples of holiday graphics that I have made in the past:
After adding all the holidays onto my calendar, I then add in my blog post topics (which I’m planning to post every other Friday), my Shop launch dates, and other important dates that are specific to my business. I start this process during the final week of each month so I know how many posts I need to create for the following month. I create posts only about a week in advance because my content changes from week-to-week depending on when clients want to launch and such.
I don’t plan out my specific posts for the entire month — only the “specialty” ones. Everything else I plan each week at a time because I find that this a lot less overwhelming, and it fits well with the way my creative process works. I want to have time to create posts like my Zodiac tarot cards, but I also want the flexibility to come up with creative concepts on-the-go.
The last thing that I do before each month starts is I set goals for the month (both personal and for my business), and I also reflect on the previous month’s goals, accomplishments, and how I can improve for the next month. I also write down the beginning analytic numbers for the month — I know this can be done virtually but I love having it here because I can look back on growth and reflect.
I want to hear how you plan, so let me know on my latest insta post or DM me!
