MAKING THE MOST OUT OF YOUR CONTENT
Let’s start with the numbers
The most important thing you can do while trying to grow your brand is to be tracking your engagement. The great news is there are so many resources on the internet to help track your social media stats like Later, Hootsuite, and Buffer.
There are three core tellers you need to be looking out for:
Which of your existing posts have the highest engagement
The time your audience is most active
Comparing likes, views, shares, and hashtag performance
Once you’ve analyzed these details, you understand what the best representation of your brand is. The posts that have the most replies, comments, and shares are what you want to focus on because social media algorithms prioritize content that is sparking active conversation. The probability that your page and posts will be shared through a platform like Instagram all rests on if you are hitting your target audience and creating engaging conversations.
Once you know what works for you the most beneficial thing to do is repurpose your content! People often think a video or picture can only be used one time but that is incredibly inaccurate. The benefit of repurposing high-performing content is that it allows the momentum to keep flowing when you repost from your own account and allows the visibility to increase.
A good way to begin branching into new audiences may be mixing up your content and seeing how it performs. A couple of categories of posting on social media may be educational, entertainment, inspirational, lifestyle, fashion, etc. Maybe throw in a funny meme or a quote about something you’re passionate about. You don’t have to stay in the content bubble that you may have placed yourself in accidentally, explore and experiment!
Tips & Tricks:
Scheduling App: Notion, Brandwatch, Hootsuite, Loomly, Sendible, Airtable! The key to success is organization and structure, apps like these helpful ones will encourage you to be on a scheduled timeline.
Reels → TikTok→ Pinterest: Repurpose content! Transfer your content from platform to platform to get the most use out of it!
Hashtags: they grow your audience because it allows people to view and connect with your content without even following you. It builds a like-minded community interested in the same things. Hashtag strategy is crucial as it narrows down the impression algorithm to direct viewers if interest and relevance to your page!
Drive Traffic to the Website/Platform you’d like to Promote
While social media engagement is fantastic, make sure you are using your audience as a tool to promote your other endeavors or platforms. For example, if you are on Tik Tok and someone wants more information on a topic you mentioned you can check out the blog post on your website! Another example between social media is Tik Tokers sending their audience to their Amazon Storefront to purchase popular products.
Redirection as a strategy tool is crucial to get the best results for your brand. Always remember to drive traffic to your website/social media to make the most out of your content!
Remember the aesthetic
What seems like a simplistic thing, is actually a very important determining factor as to if your content will do well or not. Remember it is about Quantity AND Quality. Not only must you be consistent with your audience you must about be producing quality content. The aesthetic features really do play a role in maintaining a following. You want to make sure the time you are putting into your content is worth it.
Here are some things to remember:
Good Lighting!!: There are a couple of ways you can achieve this. Purchasing ring lights or a professional lighting setup online to guarantee you have the right look. Another way is to utilize the sunlight. This is why getting a scheduling app may be a good idea so you can blog out the prime time to film or record content to ensure it is the right quality.
Audio: Similar to the lighting, making sure you have good audio for videos is important. Often times people are put off by loud background noises or voices that they have to struggle to hear. The easier you make things for your audience the higher the chance of success is for you. Making sure you have clear, non-disruptive audio is the best way to go about this.
Clear photos and videos: The best way to achieve this is to make sure you have a quality apparatus to perform well. A nice camera would be a plus but an iPhone or other smartphone can definitely get the job done. A few tips: make sure your camera is clean taking content, minimizing editing and transferring content to preserve quality, and always make sure you are uploading with the “Allow high-quality uploads” feature!
