Asphalt Cowboys
Asphalt Cowboy is a women-owned trucking company based in Spartanburg, SC. They came to ESM Creative looking for fun, kitschy branding that will stand out, create a buzz in the tracking business + be merchandisable.
visual direction and brand Language
This branding and the correlating messaging are meant to be different from your normal trucking company. It is #forthegirls!
services
brand identity, brand guidelines, illustration, + messaging
color
